Boligselskabet Nordjylland – Hjørring

"We dare to do something different" - To remove all the generalized thoughts about what a housing company does, the company wanted to create a different visual eye-catching element, with the purpose to push peoples mindset and change perspectives. The wish was to use colors and large sculptures to create a visual image signaling that they dare to think crooked thoughts.​

The surroundings responded to the controversial sculptures with both love and hate - both aspects generating the wanted effect, making Boligselskabet in Hjørring something more than just a housing company, and thereby creating a visual brand that have made them more “alive” and present in the town.​

Betina Jung › Bygaden 20A › Den grønne port, DK-9000 Aalborg › › Mobil +45 40922750​